Utilities - Market Assessment

Released on = April 16, 2007, 9:30 pm

Press Release Author = Bharat Book Bureau

Industry = Marketing

Press Release Summary = This report analyses the UK utilities market for
electricity, gas and water services (water supply and sewerage). As well as
presenting financial, power and water-service data, the report also includes the
results from consumer research undertaken on behalf of Key Note into attitudes
towards the purchase and marketing of utility services.

Press Release Body =
Utilities - Market Assessment

This report analyses the UK utilities market for electricity, gas and water services
(water supply and sewerage). As well as presenting financial, power and
water-service data, the report also includes the results from consumer research
undertaken on behalf of Key Note into attitudes towards the purchase and marketing
of utility services.

The largest sector in terms of turnover is electricity, due to the expensive process
of converting primary fuel such as coal or gas into electrical power. Gas forms the
second-largest sector with its major markets being direct use for heating and,
increasingly, electricity generation. Water services is the smallest sector.

The opening up of the UK market for electricity and gas supply to competition means
there is a range of companies offering both fuels. Most of these companies
originated in the electricity industry, but some have their roots in the gas
industry. Some electricity and gas suppliers are marketing organisations with no
history of direct involvement in the electricity or gas sectors. Suppliers of
electricity and gas are now considered to be energy companies rather than suppliers
of one fuel or the other. The UK energy market includes major players that are
subsidiaries of very large French and German companies.

Regulation in the electricity and gas markets is carried out through the Office of
Gas and Electricity Markets (Ofgem) to facilitate competition among supply
companies, operate a licensing system, monitor prices, provide technical advice and
address consumer issues. Energywatch, an independent body, provides help and advice
on gas and electricity.

The UK electricity and gas sectors face fundamental challenges regarding security of
supply and rising prices. Output from the UK\'s offshore gas industry will decrease
and evidence of this decline is now emerging. With limited alternative
environmentally acceptable primary fuels, the UK will import more of its gas
requirements. Much of this gas will derive from regions that would not normally be
preferred trade partners for energy supplies for the UK on account of differing
political and cultural outlooks and remote distance from the UK.

The UK water-services market does not yet have open competition as in the case of
electricity and gas markets. However, plans are being discussed for large industrial
customers to be able to choose their water supplier from 2005. The UK water-services
market is regulated through the Office of Water Services (Ofwat), with Water Voice
providing a mechanism for help and advice for consumers. Structurally the
water-service industry is operated by commercial companies, some providing
water-only services and others providing water supply and sewerage services.

There has been a change in direction of the type of players in the UK utility market
during the past few years. Following the opening of the electricity and gas markets
from the mid-1990s, some of the major players adopted a broad position with
activities in electricity, gas, telecommunications, water and waste management.
However, there has been a general retreat from this position to the current one in
which most players focus on either energy or water.

Due to concerns about the security of supplies, environmental issues, terrorist
attacks and rising prices, the utility sector now has a high profile both at
consumer and government level. It forecasts that the rise in household final
consumption expenditure on UK utilities between 2004 and 2008 will be approaching
20%.


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